Revolutionizing Entertainment
Elevating the Streaming Experience with TELASA's Android TV Redesign
Company
TELASA
Platfrom
Android TV
Date
2023
Background
TELASA, a leading streaming enterprise, has established a significant presence in the digital entertainment industry with over 1 million users. Focused on delivering high-quality video content, TELASA has developed a comprehensive suite of applications tailored for various platforms, including Android TV, iOS, Android, and web browsers.
Challenge
Re-design the streaming experience for TELASA's Android TV, with a focus on ensuring a consistent experience across all platforms (Web, iOS, Android), involves several key considerations.
Outcome
Creating an updated and modernized streaming feature for Android TV that focuses on unleashing innovation and providing seamless enjoyment for every viewer.
Role
Product Designer
Product Strategy, User Research, Interaction, Visual design, Prototyping & Testing, Information Architecture
HOW DID I HAVE IMPACT?
Consideration of All Platforms' Behavior to Maintain Design Consistency
Comprehensive and Clear Design Proposals Aligned with Customer Needs
Contribution to TELASA's Brand Development
Reviewing the previous design
USER NEED
Enhanced Entertainment Experience
By analyzing competitors and reviewing TELASA's previous product, we identified differences and prioritized redesign efforts to improve the entertainment experience through phased enhancements.
USER + BUSINESS NEED
Outdated Visual Design
The visual design appeared outdated and not in line with Android TV guidelines. With TELASA's brand update in 2022 and 2023, a design refresh was necessary to reflect the new look and feel.
BUSINESS NEED
Diverse Payment Options for Android TV Users
TELASA introduced a new payment method, TELASA ID, to offer more payment options, aiming to increase user retention and subscription rates. Previously, direct subscriptions were not possible through Android TV, necessitating the inclusion of TELASA ID across all platforms.
Designing
Our latest TELASA AndroidTV app revamp offers a fresh visual experience, featuring an elegant full-screen design and a simplified menu structure for increased ease of use and interaction. With this update, we aim to provide a new world of digital entertainment that perfectly balances convenience with sophisticated aesthetics.
Prototyping interactions
When confirming designs with clients, I communicate through prototyping to verify user flow and interaction details. These prototypes are also used to communicate with the development team, enabling the entire team to quickly understand design details and improve communication efficiency.
Top Page
Title Page
Cross-platform experience
As the lead designer for the TELASA project, my responsibilities extended beyond just the Android TV interface to encompass Web, iOS, Android, and CMS designs. The challenge lay in crafting a unified user experience across diverse device use cases and technical specifications, while maintaining a consistent design style and behavior. This vast scope was a significant challenge within the TELASA project, but it was an experience I truly valued and found rewarding. This role demanded a deep understanding of user interaction across platforms and a strategic approach to design coherence.
Outcomes
Enhanced User Experience
The new version offers users an improved entertainment experience
Brand Refresh
The visual design has been updated and modernized to align with the new TELASA brand
Advanced Technology Integration
The redesigned interface facilitates the integration of the latest Android TV technology and user interface
